All business, large and small, require products to advertise, showcase, sample and sell. Many of these products are common, like Business Cards and letter heads, and some are not so common, like Multimedia catalogues, greeting cards, exhibition flyers, brochures, magazines etc.
2 of the most interesting products I have made lately are:
* Double sided images of fish, with metal washers glued inside the head. These are used by children who use fishing rods with magnets for hooks, to ‘catch’ a fish, identify it, measure it and generally learn the rules of fishing (made for the National Marine Science Centre in Coffs Harbour).
* Panel ‘skins’ for a local product - a machine that measures the effects of explosions in the mining industry. The skin is a printed polyester sticker, with windows, that is over laminated with a satin finish.
In any case, digital printing has combined the accuracy of the photo industry and merged it with the flexibility of digital printing.
A typical office uses letterheads, ‘With Compliments’ slips, business cards etc. These are easily available in lots of 500 or more at very reasonable prices. If your office is a Golf Pro Shop then you’ll want golf cards to hand out.
Prices vary according to quantities, with larger numbers becoming more economical, so design your artwork to last by not adding information that dates easily e.g. prices, names of Casual staff, temporary email addresses. There is usually a selection of paper grades and thicknesses. The thicker gloss stock presents a more ‘Professional’ look and should be considered.
We all need to advertise - directly with Sales Staff, or indirectly by word of mouth or paid advertising. It’s a sure thing that most people don’t know everything about your business, and it’s your job to keep the clients informed. The internet has taken over as the front door to your business, but advertising compels people to knock on that door.
Business cards are the most efficient ‘one to one’ marketing technique. Everyone you meet should get a card from you - every time if necessary. Direct marketing is very powerful. Your clients can relate to people they meet, and would rather deal with someone that they already feel comfortable with.
For letter drops DL flyers and brochures are a must. Lots of information, some product offers if you want, and definitely new products to whet the client’s appetite.
If you’re having an exhibition or trade show, you’ll need some posters and banners. Large, clear signs with your logo to promote brand recognition. Add a smile and you’re a winner...
Catalogues and magazines are another avenue to push your product and name into the general public.
All these products are easily made and affordable. Give us a ring to discuss your particular needs.